By achieving its overall objectives, PHERA will have developed new insect pheromones for agricultural use that will be more affordable and accessible than existing products. It will make a significant environmental contribution by reducing, even eliminating, the usage of toxic chemical insecticides and diminishing the environmental footprint of pest control. It will also make a relevant economic impact, by creating a new business sector and making the pheromone-based approach affordable to farmers.
Additionally, PHERA will make contributions to specific BBI JU Key Performance Indicators by:
- Establishing a new cross-sectoral interconnection in the bio-based economy, between the biotechnological manufacturing and agriculture sectors.
- Creating three new bio-based value chains; converting glycerine into pheromones using yeast fermentation, formulating these pheromones into mating disruption products and selling the products to growers to protect their plants from insects.
- Developing and demonstrating new plant protection products that meet market requirements, all of which will use biologically produced pheromones.